Price Advantage - Better Pricing Tactics

Price Advantage

IRI Price Advantage™ empowers you to improve pricing strategies by providing predictive results through a series of online dashboards, reports, and simulated plans. Several applications in this easy-to-use, online tool enable you to plan, optimize, and evaluate alternative price scenarios, analyze price points and thresholds, and review the success of past events. With brand-specific data and model results, you can predict how new strategies and competitive actions would impact your brand performance. Once implemented, users can evaluate results versus initial plans to measure the success of price changes.

See

Dashboards, predictive scenario simulation and optimization allow tracking of price changes from beginning to end

Act

Fuel creation of preemptive pricing that anticipates possible competitive activity

Win

Enable better decision making to drive successful and profitable results

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PRODUCT AT A GLANCE

DataSheets

Price Advantage

Summary
IRI Price Advantage™ empowers you to improve pricing strategies by providing predictive results through a series of online dashboards, reports, and simulated plans.

Business Issue Addressed:

Market Performance and Brand Building

Key Features & Benefits:

Leverages IRI store-level regression models and regular baseline data updates to provide timely and relevant information
Produces ROI comparison across scenarios
Provides insights across the portfolio and category through cross elasticity models
Analyzes price point and price gap
Allows you to create your own optimizations based on maximizing revenue or profit

You should consider this product if you are in:

Category Management
Market Research
Sales Management

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