Competing in a Transforming Economy 4.0

Competing in a Transforming Economy 4.0: The New Equilibrium focuses on a new consumer equilibrium that emerged during the beginning of 2009, where the economic impacts of the past year were reflected across consumers in all income groups. This study takes you from the groundwork of important trended economic indicators, to an understanding of how these pressures have driven different types of consumers to change their strategies, to how these strategies have played out in the marketplace, and, finally, to how you can leverage these trends as an opportunity to drive your business. Post-inaugural survey results have indicated the emergence of a new consumer equilibrium in which behaviors initially implemented to weather the storm have the potential to last well past an economic recovery. The study also provides two timely updates into consumer attitudes—a look at optimist versus pessimist consumer views, and a snapshot of family rituals for the second quarter of 2009.

See

fundamental changes in shopping and purchase behavior in the face of ongoing economic turmoil

Act

with marketing messages targeted towards your most important consumers and get these messages in front of them at the right time and in the right place.

Win

with strategies designed to effectively connect you with your most important consumers and keep you an integral part of their changing habits

TAKE THE NEXT STEP

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PRODUCT AT A GLANCE

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Competing in a Transforming Economy 4.0

Summary
Competing in a Transforming Economy 4.0: The New Equilibrium focuses on a new consumer equilibrium that emerged during the beginning of 2009, where the economic impacts of the past year were reflected across consumers in all income groups.

Business Issue Addressed:

Market Performance and Brand Building

Key Features & Benefits:

Identify trends to guide brand positioning and development as consumers pursue value and affordability
Incorporate changes in consumer sentiment and behavior to structure messaging for impact in-market and in-store
Leverage consumer interest in coupons to target their emotional and functional benefits
Enhance the effectiveness of retailer partner discussions by providing richer consumer and shopper insights
Leverage knowledge of shopper value strategies and merchandising influences to link in-store merchandising to consumer needs
Steer your pricing strategy to reflect the affordability focus of shopper behaviors in a recession

You should consider this product if you are in:

Brand Management
Category Management
Sales Management

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