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WHAT THEY ARE SAYING
"The current model is broken: In a real-time world, real-time insights need to be transformational." |
Dr. Romesh Wadhwani, Chairman, Symphony Technology Group and IRI
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All Products Detail
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IRI surveyed approximately 1,000 households about their 2009 holiday
shopping rituals and discovered numerous shifts in consumer behavior.
The resulting report thoroughly examines new holiday shopping rituals
and how the state of the economy leading into this season will affect
spending.
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See
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Discover how shoppers are using new conservative, effective spending techniques to execute their new holiday rituals on a budget.
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Act
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Develop strategies that help consumers find new forms of comfort and celebration while simultaneously cutting costs.
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Win
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Reach the cheerier, savvier and more budget-minded holiday consumer by showing you are attuned to their shifting needs, values, and budgets.
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| TAKE THE NEXT STEP |
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Have a question or need more information about this product? Fill out the form below and an IRI representative will contact you as soon as possible.
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PRODUCT AT A GLANCE
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IRI surveyed approximately 1,000 households about their 2009 holiday shopping rituals and discovered numerous shifts in consumer behavior. The resulting report thoroughly examines new holiday shopping rituals and how the state of the economy leading into this season will affect spending.
- Consumer and Shopper Relationship Management
- Gift, Food, and Alcohol Shopping: Discover the strategies, timing, and channels which will dominate this holiday season, as well as alternatives and cutbacks consumers are considering to save. Find out how these shopping behaviors differ based on key demographic indicators such as presence of children and income.
- Changing Rituals: Identify how various holiday rituals have evolved and how you can weave typical plans and mindsets into your marketing communications to connect effectively with consumers. Use point-of-sale data to track key holiday categories and segments such as baking, snacks, meal components and beverages to identify trends over the past 3 years.
- Budget and Budget Influencers: Reveal planned budgets for gifts, food, and beverages this season and the major influencers driving these decisions. Find out the reasons behind changes in budgets for holiday meals.
- Brand Management
- Consumer Insights
- Market Insights
- Market Research
- Retail Management
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