Market Structure - Information Resources, Inc. (IRI)

Market Structure

Market Structure is an analysis that reveals the competitive structure of a category from the bottom up, producing richer insight into the complex process of consumer decision making than any other approach. The resulting view of the category's competitive structure provides guidance for new product development, portfolio management, assortment, and promotion planning decisions. Unlike other approaches that take a relatively simplistic view of consumer behavior and merely rank predefined attributes in order of importance, IRI uses a superior methodology that allows actual consumer purchase behavior to define competitive sets.

See

Reveal opportunity gaps within the competitive structure of your category

Act

Adjust brand positioning, assortment, and marketing plans across your portfolio

Win

Generate more incremental sales from your marketing efforts

TAKE THE NEXT STEP

Have a question or need more information about this product? Fill out the form below and an IRI representative will contact you as soon as possible.

I am a:
How Can We Help?
First Name *	Last Name *
Job Title	Company Name
Email *	Phone Number *
Tell us more Tell us more about your question or need.
* Required field

PRODUCT AT A GLANCE

DataSheets

Market Structure

Summary
Market Structure is an analysis that reveals the competitive structure of a category from the bottom up, producing richer insight into the complex process of consumer decision making than any other approach.

Business Issue Addressed:

Market Performance and Brand Building

Key Features & Benefits:

Analyzes thousands of category purchase transactions by SKU, by household, over 52 weeks
Reviews transaction-to-transaction product-switching patterns to identify products that are similar and substitutable, producing a measure of 'competitive distance' for each product vs. every other product in the category.
Applies a hierarchical clustering algorithm to build a diagram of the category competitive structure.
Analysis is typically performed at the Total U.S.-FDMW level, but can also be done by region or outlet for specific applications.

You should consider this product if you are in:

Category Management
Market Insights
Sales Analysts

All Products Detail