|
 |
|
|
|
|
|
WHAT THEY ARE SAYING
"We live in a world where we have mountains of data but nuggets of wisdom." |
Dr. Romesh Wadhwani, Chairman, Symphony Technology Group and IRI
Hear More |
|
|
All Products Detail
|
Promo Drivers is an in-depth analysis of your product’s response to price and trade promotion – by retailer and type of promotion – that helps marketers execute an effective trade promotion management system, impacting every step of the process from budgeting to event planning to post-event evaluation. Unlike other price and trade response analyses that rely on aggregated data, Promo Drivers applies IRI’s depository of sales data for 30,000+ retail stores to the superior Mix Drivers methodology, to delivery flexible, actionable results. This empowers you to conduct "what if" analyses that can dramatically transform how and where trade funds are spent today.
|
See
|
|
Understand the factors that drive promotional sensitivity to better understand the trade promotion planning process
|
Act
|
|
Use accurate, model informed analytics to build successful trade promotion strategies and tactics
|
Win
|
Deliver higher sales lifts and better ROI by anticipating the impact of various promotional scenarios
|
| TAKE THE NEXT STEP |
|
|
Have a question or need more information about this product? Fill out the form below and an IRI representative will contact you as soon as possible.
|
|
|
 |
|
 |
|
|
|
|
|
|
|
|
|
|
|
|