Promo Drivers - Information Resources, Inc. (IRI)

Promo Drivers

Promo Drivers is an in-depth analysis of your product’s response to price and trade promotion – by retailer and type of promotion – that helps marketers execute an effective trade promotion management system, impacting every step of the process from budgeting to event planning to post-event evaluation. Unlike other price and trade response analyses that rely on aggregated data, Promo Drivers applies IRI’s depository of sales data for 30,000+ retail stores to the superior Mix Drivers methodology, to delivery flexible, actionable results. This empowers you to conduct "what if" analyses that can dramatically transform how and where trade funds are spent today.

See

Understand the factors that drive promotional sensitivity to better understand the trade promotion planning process

Act

Use accurate, model informed analytics to build successful trade promotion strategies and tactics

Win

Deliver higher sales lifts and better ROI by anticipating the impact of various promotional scenarios

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PRODUCT AT A GLANCE

DataSheets

Promo Drivers

Summary
Promo Drivers is an in-depth analysis of your product’s response to price and trade promotion – by retailer and type of promotion – that helps marketers execute an effective trade promotion management system.

Business Issue Addressed:

Market Performance and Brand Building

Key Features & Benefits:

Performs comprehensive diagnostic checks and analysis to ensure accuracy
Selects applicable competitors for more insight with less burden
Assesses and removes invalid variables for more consistency

You should consider this product if you are in:

Brand Management
Sales Management

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