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WHAT THEY ARE SAYING
"We have been extremely impressed with the value that IRI has brought to the table over the course of our relationship. The beverage industry is a dynamic and competitive environment that leaves very little margin for error in making the right sales and marketing calls at the right time. IRI’s spot-on retail market information and unique shopper insights capabilities have been a true difference-maker for us, and we’re excited to move into new areas of expert information development with them as part of our renewed contract."
Peter Abate
Vice President of Sales and Administration
E. & J. Gallo Winery
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All Products Detail
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BehaviorScan for CPG TV Ad Testing is an industry recognized, patented in-market testing service that quantifies the ROI of a new TV advertising program (e.g., a new campaign or significantly different media plan) by targeting different ad plans to selected groups of households within a market, and then analyzing the advertising impact on household panelists purchasing behavior. A BehaviorScan ad testing package includes exclusive testing rights in the specified category, consultation on test market selection and test design, selection of matched test and control groups of households, execution of test and control advertising plans via cable TV cut-ins, and analysis of results.
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See
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Cutting edge quantitative and qualitative insights to accurately evaluate advertising
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Act
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Refine advertising based on actual consumer responses and insights
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Win
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Ensure your advertising campaigns are a success
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| TAKE THE NEXT STEP |
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Have a question or need more information about this product? Fill out the form below and an IRI representative will contact you as soon as possible.
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