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WHAT THEY ARE SAYING
ACH Food logo
"We need to understand our customers inside and out to take our company to the next level. The consumer panel data and services from IRI will help us gain a new perspective and understanding of our customers, so that we can track and grow current brands and launch successful new products."
Charlie Martin
President, Consumer Products Group
ACH Food Companies, Inc.


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Aisle View Service
The IRI In-Store Solution Suite™, Aisle View, is an audit-based service that delivers detailed cross-category distribution and placement information to help you understand the key in-store drivers of your product’s performance. It combines an industry leading standardized scan-based collection process with superior back-office analysis capabilities and IRI InfoScan® volumetric data to provide you with in-store observations of the highest quality, timeliness and accuracy in the industry. The Aisle View service is designed to provide CPG manufacturers with a complete understanding of the cross-category selling area including category adjacencies, category footage, aisle sequencing, and retail execution compliance. It arms you with a greater understanding of the competitive floor, empowering you to identify space to sales opportunities and prioritize specific aisle sequencing. Integration with your volumetric data results in a much-needed cause and effect analysis. This will empower you to consult with your retailer partners at an entirely new, fact-based level and ultimately, gives you the ability to grow your business profitably.

See
Cross-category patterns, trends and shelving conditions and how you are performing against your in-aisle competition

Act
Use facts to understand the performance of your marketing initiatives and to insure you are represented optimally at the shelf

Win
Improve your on-shelf execution retailer by retailer and drive your overall profitability and performance

TAKE THE NEXT STEP
Contact Us About Aisle View Service
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PRODUCT AT A GLANCE
DataSheets
Summary
The IRI In-Store Solution Suite™, Aisle View, is an audit-based service that delivers detailed cross-category distribution and placement information to help you understand the key in-store drivers of your product’s performance.
Business Issue Addressed:
  • Consumer-Centric Retail Execution
Key Features & Benefits:
  • Provides a cross-category understanding of your fair share of aisle space.
  • Provides an understanding of key cross-category product groupings for recommended product sequencing.
  • Provides rationale for defending or expanding shelf presence.
  • Improve your visibility to actual shelving conditions 
  • Identify over- and under-spaced segments, maximize your retail presence
You should consider this product if you are in:
  • Category Management
  • Retail Management
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