Aisle View Service - Information Resources, Inc. (IRI)

Aisle View Service

The IRI In-Store Solution Suite™, Aisle View, is an audit-based service that delivers detailed cross-category distribution and placement information to help you understand the key in-store drivers of your product’s performance. It combines an industry leading standardized scan-based collection process with superior back-office analysis capabilities and IRI InfoScan® volumetric data to provide you with in-store observations of the highest quality, timeliness and accuracy in the industry. The Aisle View service is designed to provide CPG manufacturers with a complete understanding of the cross-category selling area including category adjacencies, category footage, aisle sequencing, and retail execution compliance. It arms you with a greater understanding of the competitive floor, empowering you to identify space to sales opportunities and prioritize specific aisle sequencing. Integration with your volumetric data results in a much-needed cause and effect analysis. This will empower you to consult with your retailer partners at an entirely new, fact-based level and ultimately, gives you the ability to grow your business profitably.

See

Cross-category patterns, trends and shelving conditions and how you are performing against your in-aisle competition

Act

Use facts to understand the performance of your marketing initiatives and to insure you are represented optimally at the shelf

Win

Improve your on-shelf execution retailer by retailer and drive your overall profitability and performance

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PRODUCT AT A GLANCE

DataSheets

Aisle View

Summary
The IRI In-Store Solution Suite™, Aisle View, is an audit-based service that delivers detailed cross-category distribution and placement information to help you understand the key in-store drivers of your product’s performance.

Business Issue Addressed:

Consumer-Centric Retail Execution

Key Features & Benefits:

Provides a cross-category understanding of your fair share of aisle space.
Provides an understanding of key cross-category product groupings for recommended product sequencing.
Provides rationale for defending or expanding shelf presence.
Improve your visibility to actual shelving conditions
Identify over- and under-spaced segments, maximize your retail presence

You should consider this product if you are in:

Category Management
Retail Management

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