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WHAT THEY ARE SAYING
"We’re dealing with a new level of granularity." |
Rob Chumley, Senior Director, Category Strategy, Kellogg Company
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All Products Detail
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Perimeter View is an audit-based service that delivers to you a comprehensive view of perimeter merchandising execution. With this unique display tracking service you will have access to data of unsurpassed granularity within two distinct modules: The cross-category database examines performance of more than 250 categories down to the manufacturer level. The detail category database provides more information down to the UPC level in the categories you designate. Since quality display execution is critical to building volume in highly consumable categories, by using the granular category level or total store display data you will be empowered to consult with retailers on their merchandising strategies at an entirely new, fact-based level.
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See
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Patterns, trends and merchandising activity at a granular level, and how you are performing against both category and perimeter competition
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Act
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Use facts to understand the performance of your marketing initiatives and to construct and implement detailed merchandising programs
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Win
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Improve display merchandising execution retailer by retailer and drive your overall profitability and performance
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| TAKE THE NEXT STEP |
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Have a question or need more information about this product? Fill out the form below and an IRI representative will contact you as soon as possible.
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