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WHAT THEY ARE SAYING
"The CRX Program is our approach to providing our vendor community with standard, secure access to current and detailed information about their business at Costco Wholesale. IRI has demonstrated their value and expertise to transform our POS information into actionable business insights for our partners. We are encouraged by the results being achieved from this program, not only within our organization, but also within our manufacturer partners.
Ed Maron
Executive Vice President
Costco
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All Products Detail
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This solution is a syndicated thought leadership report produced by the IRI Center for Retail Innovation to help retailers and manufacturers understand current and future spending shifts of baby boomer shopper segment. The report uncovers emerging and future trends across 25 food, beverage, and nonfoods categories across seven major retail food channels. The study includes a deep dive analysis of the purchase drivers and behaviors for benchmarking and predictive purpose and an in-depth analysis of consumption and growth patterns by age group, the performance of private label in serving boomer shopper segments, boomer-driven product innovation, and channel shifting trends.
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See
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The distinct purchase patterns of each baby boomer segment and how these patterns will evolve in the coming decade, categories that will benefit the most from again boomers and key opportunities for private label
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Act
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Fact-based support for impactful boomer shopper segmentation, store clustering, and other initiatives that you can implement across both traditional and non-traditional retail channels
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Win
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Leverage new insights about boomer shopper segments to provide strong shopper-focused differentiation that provides new center store sales growth
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| TAKE THE NEXT STEP |
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Have a question or need more information about this product? Fill out the form below and an IRI representative will contact you as soon as possible.
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