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WHAT THEY ARE SAYING
"By integrating our previously untapped customer and loyalty insights, we are taking a completely new approach to the way we create assortments. The insights derived from the IRI Assortment Planner will provide Stop & Shop with the ability to manage our entire effort, from planning to implementation to the customer. This is the best way to truly differentiate Stop & Shop, and we believe IRI offers the best solution to help us reach our objectives. In the end, using these insights will create a better shopping experience that better serves our customers."
Don Sussman
Executive Vice President of Merchandising and Supply Chain
The Stop & Shop Supermarket Company
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All Products Detail
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For manufacturers engaged in partnership or category management activities with Walmart, IRI ConsumerInsight for Walmart is a new generation of IRI Consumer Network services that align to Walmart’s unique consumer segments, category hierarchies, and geographies. Unlike typical panel data, ConsumerInsight for Walmart is specifically designed to give you a view of the new Walmart playing field. You will discover a crystal-clear picture of the key consumer dynamics that drive performance at Walmart. Finally, you are empowered to speak the new language of Walmart and partner on mutually beneficial consumer marketing initiatives.
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See
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Observe the performance of your business at Walmart in the specific consumer segments, category hierarchies, and consumer segments defined by the retailer.
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Act
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Identify unique growth opportunities within the consumer groups most important to Walmart.
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Win
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Collaborate with Walmart to implement win-win sales and merchandising programs
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| TAKE THE NEXT STEP |
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Have a question or need more information about this product? Fill out the form below and an IRI representative will contact you as soon as possible.
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