ConsumerInsight for Walmart

For manufacturers engaged in partnership or category management activities with Walmart, IRI ConsumerInsight for Walmart is a new generation of IRI Consumer Network services that align to Walmart’s unique consumer segments, category hierarchies, and geographies. Unlike typical panel data, ConsumerInsight for Walmart is specifically designed to give you a view of the new Walmart playing field. You will discover a crystal-clear picture of the key consumer dynamics that drive performance at Walmart. Finally, you are empowered to speak the new language of Walmart and partner on mutually beneficial consumer marketing initiatives.

See

Observe the performance of your business at Walmart in the specific consumer segments, category hierarchies, and consumer segments defined by the retailer.

Act

Identify unique growth opportunities within the consumer groups most important to Walmart.

Win

Collaborate with Walmart to implement win-win sales and merchandising programs

TAKE THE NEXT STEP

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PRODUCT AT A GLANCE

DataSheets

ConsumerInsight for Walmart

Summary
For manufacturers engaged in partnership or category management activities with Walmart, IRI ConsumerInsight for Walmart is a new generation of IRI Consumer Network services that align to Walmart’s unique consumer segments, category hierarchies, and geographies.

Business Issue Addressed:

Consumer and Shopper Relationship Management

Key Features & Benefits:

Understand the key consumer dynamics that drive Walmart’s brand and category performance
Enhance overall communications between trading partners
Find new growth opportunities among Walmart’s key consumer groups
Measure return on key merchandising and marketing investments at Walmart
Align consumer marketing investments with sales approaches at the world’s largest retailer

You should consider this product if you are in:

Category Management
Consumer Insights
Market Insights

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