Controlled Store Test - Information Resources, Inc. (IRI)

Controlled Store Test

Controlled Store Testing is a service that accurately quantifies the effectiveness of an in-store marketing program and identifies opportunities to improve the program with far less cost and risk than a national rollout. Unlike other testing options, IRI leverages a wealth of experience in testing and analytics and a high quality data warehouse to ensure accuracy from start to finish. IRI manages all phases of the test, including in-store execution, minimizing the amount of effort required by you and your staff. Sophisticated statistical techniques are applied to the test design and analysis to ensure that you get a highly reliable outcome.

See

Uncover and quantify opportunities for profitable revenue growth available from in-store merchandising, pricing, assortment and shelf set strategies

Act

Differentiated test execution lets you assess the impact of different strategies by retailer type or sales region

Win

Implement in-store strategies proven to increase sales

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PRODUCT AT A GLANCE

DataSheets

Controlled Store Testing™

Summary
Controlled Store Testing is a service that accurately quantifies the effectiveness of an in-store marketing program and identifies opportunities to improve the program with far less cost and risk than a national roll-out.

Business Issue Addressed:

Consumer and Shopper Relationship Management

Key Features & Benefits:

Quantify: determine sales impact of virtually any in-store marketing variable: couponing, sampling, point-of-sale advertising, pricing, packaging, item assortment, shelf arrangement, etc.
Outlets: select stores from unequaled data warehouse of 30,000 supermarket, drug, mass merchandise, convenience, and chain liquor stores.
Store Selection: select test stores based on virtually any demographic criteria or store characteristic for evaluation of new micromarketing or targeted programs.

You should consider this product if you are in:

Category Management
Consumer Insights
Market Insights

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