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WHAT THEY ARE SAYING
Land 'O Lakes logo
"IRI understands the needs of our dairy foods business and provides clear solutions that will make a huge impact. IRI’s significant expertise and superior customer service coupled with their sophisticated solutions will help us compete in the highly-competitive dairy category.
Barry Wolfish
Vice President, Cheese Businesses
Land O’Lakes


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Inventory and Consumption Panel
The IRI Inventory and Consumption Panel is a custom study that integrates three types of consumer behavior data - longitudinal purchase panel data, in-home inventory reports, and usage occasion tracking - to deliver unprecedented insight into the interaction among these behaviors. Only IRI puts all of these pieces together with the necessary analytic tools to measure brand and category response to specific marketing events, so that you can optimize marketing offers and scheduling to increase overall consumption.

See
The impact of different types of promotions on purchasing, inventory, and usage

Act
The impact of different types of promotions on purchasing, inventory, and usage

Win
Increase sales by increasing total product consumption

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Contact Us About Inventory and Consumption Panel
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PRODUCT AT A GLANCE
DataSheets
Summary
The IRI Inventory and Consumption Panel is a custom study that integrates three types of consumer behavior - data longitudinal purchase panel data, in-home inventory reports, and usage occasion tracking.
Business Issue Addressed:
  • Consumer and Shopper Relationship Management
Key Features & Benefits:
  • Learn the incidence and quantity of each product in the home inventory, and better plan marketing events, purchases, and usage
  • Promote the right product quantity and focus advertising on the right usage occasions to increase your product’s consumption rate
  • Know when and where a purchase was made; measure the impact of marketing on purchase timing and size
You should consider this product if you are in:
  • Market Insights
  • Sales Analysts
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