Matched Market Testing - Information Resources, Inc. (IRI)

Matched Market Testing

Matched Market Testing is a service that evaluates market-wide programs, including increased or decreased advertising of TV, radio, outdoor or print vehicles, new coupon strategy, or the incrementality of a new line extension. Unlike informal roll and read tests which are only half as accurate, IRI offers statistical methods of selecting and analyzing test and control markets in order to ensure projectable results. Low risk and relatively low cost execution allows you to assess the value of a costly national expansion. In addition, Matched Market Testing leverages a history of 25 years of in-market testing experience across over 1,500 tests.

See

Uncover and quantify opportunities for profitable revenue growth available from marketwide advertising and marketing programs

Act

Utilize in-market test results to make informed decisions regarding marketing budget allocation

Win

Leverage strategies proven in test markets to increase consumer awareness, affect purchase behavior and drive incremental sales at a regional or national level

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PRODUCT AT A GLANCE

DataSheets

Matched Market Testing™

Summary
Matched Market Testing is a service that evaluates market-wide programs, including increased or decreased advertising of TV, radio, outdoor or print vehicles, new coupon strategy, or the incrementally of a new line extension.

Business Issue Addressed:

Consumer and Shopper Relationship Management

Key Features & Benefits:

IRI statistical optimization model considers numerous variables to select the optimal test and control markets to ensure an accurate, isolated impact of test conditions
IRI applies a statistical technique called "analysis of covariance" which identifies and adjusts for non-test related differences across markets, ensuring reliable and projectable results
IRI analysts provide you with implications and recommendations, empowering you with a clear action plan to optimize your brand’s profit margin

You should consider this product if you are in:

Brand Management
Consumer Insights
Market Insights

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