MedProfiler - Information Resources, Inc. (IRI)

MedProfiler

See

Emerging health and wellness trends that affect your target market

Act

Link trends to existing products and extend your line to get the most out of the opportunity

Win

Identify new opportunities to gain incremental sales by taking advantage of segment-targeted marketing and grow your brand

TAKE THE NEXT STEP

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PRODUCT AT A GLANCE

DataSheets

MedProfiler Health and Wellness Survey

Summary
IRI MedProfiler Health and Wellness Survey is an annually fielded questionnaire that helps retailers and manufacturers who require more effective health and wellness related marketing campaigns to identify brand growth opportunities.

Business Issue Addressed:

Consumer and Shopper Relationship Management

Key Features & Benefits:

Identify prevalent ailments and discover opportunities for your brand to provide new, sales-generating solutions
Link specific household medical conditions to actual purchasing behavior of CPG products and OTC medications
Identify brand-growth opportunities through segment-targeted marketing or new product introductions
Create custom target groups to link purchase data (e.g. Atkins, Diabetes).
Single out prevalent health opinions and determine which best fit with your brand and how to utilize them to attract new buyers
Identify diet and lifestyle trends and take advantage of the emerging opportunity through positioning and line extensions

You should consider this product if you are in:

Brand Management
Category Management
Market Insights

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