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WHAT THEY ARE SAYING
"Circle K is very pleased to not only be enriching the convenience channel information performance picture through granular sales insights from its stores, but also leveraging these critical insights to grow its business. The new AllScan service is a quantum leap forward in terms of delivering granular, actionable insights that will ultimately help us with our brand, category, promotional and trend initiatives."
Jim King
Director of Marketing
Circle K
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All Products Detail
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ShopperLink demonstrates where the biggest in-store opportunity is: to draw more people into the aisle, to convert more category browsers, to drive a brand switch, or to increase volume per purchase. Unlike other types of shopper intercept studies, ShopperLink studies applies a standardized approach that has been used to study dozens of categories in a variety of retailers, providing benchmarks to show how one category is different from others. IRI combines the consumer survey results with other data sources – household purchase dynamics, retail sales data, ShopperLink study benchmarks, and other available research – to provide an integrated analysis of the category with actionable recommendations.
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See
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Behaviors that will help you understand shopper expertise in a specific category
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Act
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Adjust marketing support to provide consumers with the right information at the right time and place
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Win
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Convert more browsers to buyers
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| TAKE THE NEXT STEP |
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Have a question or need more information about this product? Fill out the form below and an IRI representative will contact you as soon as possible.
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