Price Promo Drivers - Information Resources, Inc. (IRI)

Price Promo Drivers

IRI Price and Promo Drivers™ is a retailer-dedicated modelling and monitoring solution that quantifies price sensitivity and promotion response to support decision making. Price and Promo Drivers helps organizations develop profitable pricing and promotions by understanding the tradeoffs across various strategies for individual products or categories. The automated model statistically defines your competitive set and tests for price thresholds and gaps. It also provides the tools and support to help you focus on real sales drivers and develop better trade management strategies.

See

The dynamics that drive price and promotional sensitivity to better understand the marketing planning process

Act

Use model informed insights to build successful trade promotion and pricing strategies and tactics

Win

Deliver higher sales lifts and better ROI by deploying only the highest impact price and promo scenarios

TAKE THE NEXT STEP

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PRODUCT AT A GLANCE

DataSheets

Price Promo Drivers

Summary
Price Promo Drivers is a modeling solution that uses advanced statistical techniques to quantify price sensitivity and promotion response to support decision making.

Business Issue Addressed:

Consumer and Shopper Relationship Management

Key Features & Benefits:

Provides accurate and model informed decisions about your pricing and promotional strategies
Isolates and measures the impact of marketing activities for key categories
Automated process provides fast, reliable results at any geographic level
Make better pricing and promotion decisions by anticipating the impact of competitive response.

You should consider this product if you are in:

Brand Management
Category Management
Market Research

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