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WHAT THEY ARE SAYING
"We switched our business from another marketplace information provider to IRI, because we needed to be with the industry’s beer category content leader. IRI’s high-quality, census-based store-level market information delivers the comprehensive insight that allows our organization to work closely with our retail partners to better market and sell our award-winning beverages."
Gary McGrath
Vice President of Sales
Pyramid Breweries
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All Products Detail
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Competing in a transforming economy requires re-assessing nearly every consumer-facing business process, including product development, advertising, pricing, promotion, merchandising and assortment, to ensure alignment with shifting consumer and business priorities –and with far greater frequency than in the past, given the pace of market change. With budgets strained to the breaking point, consumers have been forced to re-evaluate what they buy and where they shop.
IRI’s Times & Trends Special Report, Competing in a Transforming Economy, is a ground-breaking study that delivers new insights into shifting consumer shopping and purchase behavior and resulting opportunities and risks for CPG manufacturers and retailers.
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See
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Access integrated findings from multiple sources, including IRI AttitudeLink™, IRI Economic Shopping Behavior, IRI Consumer Network™ panel data Longitudinal Database, and IRI Economic Purchase Behavior Longitudinal Database
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Act
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Build strategies addressing distinct requirements by consumer segment, market and competitive threat
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Win
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Gain competitive advantage through early identification of emerging market shifts
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Have a question or need more information about this product? Fill out the form below and an IRI representative will contact you as soon as possible.
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