7-Exchange - Information Resources, Inc. (IRI)

7-Exchange

7-Exchange is an exclusive program, facilitated by IRI and 7-Eleven, to provide selected manufacturers access to the 7-Eleven store level Point-of-Sale data in a structured, collaborative program. The IRI exclusive 7-Exchange service provides manufacturers with access to POS data from all of the 7-Eleven stores located in the U.S and quickly pinpoints sales and distribution opportunities. Valuable insights are delivered right to your desktop using Microsoft Excel and on-line analytical processing PivotTables. This unique information sharing program delivers direct, interactive access to the industry's only source of the 7-Eleven store-specific, daily, item-level point-of-sale data in nearly real time.

See

Visibility into a key retail account allowing you to consistently scorecard performance in a time frame that allows for meaningful action

Act

Accelerate business growth through the structured use of store-level POS data to identify and act upon distribution, merchandising and store-level opportunities

Win

Effectively reduce out-of-stocks, increase new product introduction success, and better manage item and promotion performance

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PRODUCT AT A GLANCE

DataSheets

7-Exchange

Summary
7-Exchange is an exclusive program, facilitated by IRI and 7-Eleven, to provide selected manufacturers access to the 7-Eleven store-level point-of-sale (POS) data in a structured, collaborative program.

Business Issue Addressed:

Consumer-Centric Retail Execution

Key Features & Benefits:

Identify Key Seasonal Trends - report sales based on seasonal patterns, assure in stocks, improve planning
Pinpoint Distribution Opportunities - quickly identify and act on stores where your top items are not selling
Understand potential Out of Stock situations - identify stores where out of stock situations exist
Understand Dynamics of Store Performance - isolate top and bottom performing stores
Measure your items' impact on Category Share and identify gaps between the growth in the category and the growth in your items

You should consider this product if you are in:

Market Research
Product Development
Sales Management

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