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WHAT THEY ARE SAYING
"We have been extremely impressed with the value that IRI has brought to the table over the course of our relationship. The beverage industry is a dynamic and competitive environment that leaves very little margin for error in making the right sales and marketing calls at the right time. IRI’s spot-on retail market information and unique shopper insights capabilities have been a true difference-maker for us, and we’re excited to move into new areas of expert information development with them as part of our renewed contract."
Peter Abate
Vice President of Sales and Administration
E. & J. Gallo Winery
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All Products Detail
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IRI Costco CRX™ is an exclusive data sharing program facilitated by IRI and Costco that provides selected manufacturers access to Costco’s store-level point-of-sales (POS) data in a structured, collaborative framework. The valuable insights are delivered right to your desktop using Microsoft Excel and on-line analytical processing (OLAP) PivotTables – powerful tools you already own and know how to use. You can also access Costco data using the IRI PlusSuite™, a desktop reporting and analysis tool that combines ad-hoc access to IRI data with the power of Microsoft Office. This unique information sharing program delivers direct, interactive access to the industry’s only source of Costco’s warehouse-specific, daily, item-level POS data. IRI processes, hosts and markets Costco’s POS data to the Costco vendor community. Manufacturers use the Costco CRX program to produce share and benchmarking trend performance reports and eliminate user data manipulation time with pre-calculated, pre-aggregated metrics. Users can also build forecasting models based on historical sales, and conduct productive sales review discussions with Costco buyers using a common data set.
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See
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Visibility into a key retail account allowing you to consistently scorecard performance in a time frame that allows for meaningful action
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Act
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Accelerate business growth through the structured use of store-level POS data to identify and act upon distribution, merchandising and store-level opportunities
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Win
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Effectively reduce out-of-stocks, increase new product introduction success, and better manage item and promotion performance
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Have a question or need more information about this product? Fill out the form below and an IRI representative will contact you as soon as possible.
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