InfoScan Tracking Service

InfoScan Food / Drug / Mass (excluding Wal-Mart) (FDMx) Tracking Service is a business reporting service that tracks point-of-sale (pos) scanner sales and promotional activity for grocery, drug, and mass merchandiser stores in the U.S.. Manufacturers, retailers, sales & marketing agencies, and financial institutions use InfoScan FDMx for brand, category, promotional, and industry trend analyses.

IRI processes raw data from over 34,000 stores on a weekly basis across the grocery, drug, mass merchandiser and convenience channels. InfoScan relies on census level data – it includes data from 100 percent of the stores from the most important retail chains, rather than just a sample of the chain. With InfoScan, you can be sure the data you receive is the most accurate, independent of distribution levels, seasonality, promotion levels and length of purchase cycles. Since census data includes a much larger number of stores than sample-based methods, you have a higher level of confidence in your decision-making since it is truly data-backed.

See

A comprehensive view of trends and share in the categories where you compete and the performance of your brands and products versus your competitors

Act

Census based data allows you to make fact-based decisions quickly to help fine tune your plans and achieve your objectives

Win

Ensure your new products reach your most important accounts as planned

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PRODUCT AT A GLANCE

Summary
InfoScan Food / Drug / Mass (excluding Walmart) (FDMx) Tracking Service is a business reporting service that tracks point-of-sale (pos) scanner sales and promotional activity for grocery, drug, and mass merchandiser stores in the U.S.

Key Features & Benefits:

Access to census data on most major U.S. baased grocery, drug, and mass merchandiser retailers
Hundreds of promotional measures available for complete promotional evaluation of your business
Accurate data, independent of distribution levels, seasonality, promotion levels and length of purchase cycles
Customize to your needs - select the brands, items, geographies, measures and time periods that most closely match your business requirements

You should consider this product if you are in:

Brand Management
Category Management
Sales Management

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