Tiered Distribution View

Tiered Distribution View (TDS) provides manufacturers with visibility into product sales from manufacturer to wholesaler to both on- and off-premise retail outlets. By collecting data at each stop a product makes along the tiered distribution route, TDS provides valuable sales and inventory metrics for effective marketing and sales planning.

TDS provides manufacturers with a comprehensive view by linking manufacturer's data (shipments, targets, promotion calendar) to wholesaler data (depletions, retail account data, invoice and inventory) to retail outlet. TDS takes insights to the next level with more effective management of distribution, marketing and sales.

See

Gain visibility to beverage alcohol sales by distributor to retail outlet for both on- and off-premise channels

Act

Make informed decisions to use in strategic planning, category and brand management

Win

Focus marketing and sales dollars where they have the most benefit and implement successful marketing strategies

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PRODUCT AT A GLANCE

Summary
Tiered Distribution View (TDS) provides manufacturers with visibility into product sales from manufacturer to wholesaler to both on- and off-premise retail outlets.

Business Issue Addressed:

Market Performance and Brand Building

Key Features & Benefits:

Visibility into the inventory position and sales of manufacturer’s products through their distributor partner warehouses
Number of total cases reported in physical and industry case equivalent metrics
Depletion data that provides insights into the aggregate sale by product and SKU as well as product velocity and inventory position
Zales to retail data combined with the outlet detail providing insights into distribution health and gap analytics
Monitor trends across categories, products and competitive factors
Analyze historical sales and promotion results
Measure market share

You should consider this product if you are in:

Market Insights
Market Research
Sales Management

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