IMPACT for Retail - Information Resources, Inc. (IRI)

IMPACT for Retail

IRI Impact for Retail is a retail web portal that delivers one access point for market, consumer, category, competitive and industry insights for merchandising, marketing and senior executives. Unlike other web portals, IRI Impact for Retail is designed to support your every day business analysis and planning needs. The portal provides retailers with a comprehensive, macro to micro view of their business, the market and their competition to fuel their day to day business activities. Various data sources are delivered via relevant, best practices reporting analysis frameworks giving retailers access to critical information, at the right time to enable them to be most effective. This critical insight provides a total store perspective, including the perishables departments across both branded and corporate brand products. Insights are provided across single and multi-outlet channels including Convenience and Food/Drug/Mass. Insights are delivered via pre-populated cross category reports and user friendly on-demand reporting capabilities that allow retailers to build a report to the specifications necessary to answer their business questions.

See

Accurate, on demand insights delivered via best practices analysis templates across your key business questions to fuel all of your analysis and planning needs

Act

One point of access to critical insights across several key information assets available any time, from any location you need

Win

Improve your profits, revenues, and market share with more robust and intelligent analysis capabilities to drive improved ROI from your marketing and merchandising initiatives

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PRODUCT AT A GLANCE

DataSheets

IMPACT for Retail

Summary
IRI Impact for Retail is a retail web portal that delivers one access point to market, consumer, category, competitive and industry insights for merchandising, marketing and senior executives.

Business Issue Addressed:

Empowering Technology

Key Features & Benefits:

Time Savings with a single point of access to relevant information including: market & retailer POS data, consumer panel information, perimeter/perishables insights and consumer panel syndicated analytics
Sales Performance KPI’s provide users the ability to quickly assess business performance by relevant geography and time-periods with drill down functionality from department to category to sub-category and to vendor
Guided user flows points the user to key areas for further investigation
Corporate Brand Key Performance Indicators provides drill down capabilities to quickly assess performance and identify areas of opportunity
Intelligent insights delivered via analytical reporting templates, Category Analysis Suite provides broad intelligence on the overall business, category opportunities, within category deep dive summaries to detailed tactics including assortment simulation capabilities
Integration with IRI’s Store Clustering Tool providing store and neighborhood level analyses when needed via the same access point

You should consider this product if you are in:

Category Management
Consumer Insights
Market Research

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