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WHAT THEY ARE SAYING
"Affordability has become the “price of entry” to the consumer as many families struggle to simply pay for their groceries." |
Mike Salzberg, President, Campbell Sales Company
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All Products Detail
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GNPD (Global New Product Database) is the Mintel web-enabled software application that supports product innovation. IRIS is the Mintel/IRI collaborative offering positioned as an add-on module that integrates basic IRI POS data into GNPD for the purpose of distinguishing successful and unsuccessful new product launches and identifying emerging trends. GNPD IRIS helps address business issues that occur at the beginning of the product development lifecycle such as understanding innovation occurring in the marketplace and identifying new product concepts. GNPD IRIS can also be used defensively to understand competitive activity and identify true competitive threats.
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See
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Important new product launches in all CPG categories, including OTC healthcare
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Act
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Identify, qualify and anticipate products trends in hours, instead of days
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Win
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Focus your innovation efforts on concepts that have proven themselves in the marketplace
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| TAKE THE NEXT STEP |
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Have a question or need more information about this product? Fill out the form below and an IRI representative will contact you as soon as possible.
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