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WHAT THEY ARE SAYING
"We’re dealing with a new level of granularity." |
Rob Chumley, Senior Director, Category Strategy, Kellogg Company
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All Products Detail
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The IRI Healthcare Report: Leveraging Healthcare as a Platform for Total Store Growth provides new insights into how retailers and manufacturers can improve collaborative efforts, implement best practices, and take full advantage of the growing relevance of health and wellness in the coming decade. The report explores the broad impact of current healthcare marketing initiatives across channels and retailers to identify which of these initiatives appear to be resonating with consumers and creating a measurable impact on store performance. The report uses proprietary IRI data, shopper attitudinal surveys, in-depth retailer interviews, and best-in-class case examples to assess the impact of In-Store Wellness Clinics, Generic Rx Promotions and Medicare Part D outreach.
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See
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New perspectives on what is working and what is not across emerging healthcare marketing initiatives
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Act
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Gain key insights driven by IRI RxPulse shopper data to support high impact healthcare initiatives that can be implemented with improved retailer and manufacturer collaboration
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Win
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Leverage total health and wellness excellence as a strong platform for total store sales growth and to provide a critical shopper-focused point of differentiation
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| TAKE THE NEXT STEP |
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Have a question or need more information about this product? Fill out the form below and an IRI representative will contact you as soon as possible.
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