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WHAT IRI CUSTOMERS ARE SAYING
"Speed is a strategic and insulating competitive advantage and any other strategy can be copied." |
Jaya Kumar, Chief Marketing Officer, Frito-Lay
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Competing in a Transforming Economy
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Competing in a transforming economy requires re-assessing nearly every consumer-facing business process, including product development, advertising, pricing, promotion, merchandising and assortment, to ensure alignment with shifting consumer and business priorities –and with far greater frequency than in the past, given the pace of market change. With budgets strained to the breaking point, consumers have been forced to re-evaluate what they buy and where they shop.
IRI’s Times & Trends Special Report, Competing in a Transforming Economy, is a ground-breaking study that delivers new insights into shifting consumer shopping and purchase behavior and resulting opportunities and risks for CPG manufacturers and retailers.
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See
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Access integrated findings from multiple sources, including IRI AttitudeLink™, IRI Economic Shopping Behavior, IRI Consumer Network™ panel data Longitudinal Database, and IRI Economic Purchase Behavior Longitudinal Database
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Act
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Build strategies addressing distinct requirements by consumer segment, market and competitive threat
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Win
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Gain competitive advantage through early identification of emerging market shifts
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| TAKE THE NEXT STEP |
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Have a question or need more information about this product? Fill out the form below and an IRI representative will contact you as soon as possible.
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